ABL eyes partnership with ESPN
08/19/2009 | 05:45 PM
The Asean Basketball League (ABL), the first-of-its-kind regional professional league, is working out an alliance with sports network giant ESPN for the league’s grand opening in October.
Mikee Romero, who co-owns the Philippine club franchise with ABC-5 owner Tony Boy Cojuangco, said the ABL’s top brass is trying to close a 10-year deal with ESPN, which he said will play a crucial role in the success of the league.
According to Romero, a tie-up with an established TV network like ESPN will help the fledging league attract big-time sponsors.
“If that happens, team owners like us can save a lot, and that will be fine for us," said Romero, who added that ESPN is acknowledging the potential of ABL.
The ABL is a six-country tournament designed to produce an Asean hero, create new rivalry, and promote ASEAN brands in the market.
Aside from the Philippines, Malaysia, Indonesia, Thailand, Brunei and Singapore are also taking part in the low-cost but highly-quality entertainment endeavor. But there’s strong possibility that Indonesia may field two teams while Vietnam is also planning to join.
“For starters, six teams will be an ideal number but if two more teams will join, then that will be fine," said Cojuangco. “It’s going to be a good sign in business and entertainment." - GMANews.TV
Mikee Romero, who co-owns the Philippine club franchise with ABC-5 owner Tony Boy Cojuangco, said the ABL’s top brass is trying to close a 10-year deal with ESPN, which he said will play a crucial role in the success of the league.
According to Romero, a tie-up with an established TV network like ESPN will help the fledging league attract big-time sponsors.
“If that happens, team owners like us can save a lot, and that will be fine for us," said Romero, who added that ESPN is acknowledging the potential of ABL.
The ABL is a six-country tournament designed to produce an Asean hero, create new rivalry, and promote ASEAN brands in the market.
Aside from the Philippines, Malaysia, Indonesia, Thailand, Brunei and Singapore are also taking part in the low-cost but highly-quality entertainment endeavor. But there’s strong possibility that Indonesia may field two teams while Vietnam is also planning to join.
“For starters, six teams will be an ideal number but if two more teams will join, then that will be fine," said Cojuangco. “It’s going to be a good sign in business and entertainment." - GMANews.TV
