McDonald's seeks to establish more branches in Mindanao
10/05/2009 | 03:52 PM
CAGAYAN DE ORO CITY - Fastfood giant McDonald’s wants to open more stores in Mindanao’s "growth areas," an official of the Philippine franchise holder said after opening its fourth outlet in this city.
"We feel that we still need to establish more stores [in Mindanao and] we are grabbing every opportunity that comes," said Luke T. Tan, director for real estate, asset management and franchising of Golden Arches Development Corp.
Mr. Tan visited Cagayan de Oro at the weekend to open the fourth McDonald’s store here, located at the SM City Cagayan de Oro shopping mall. The SM mall has been operating for seven years without a McDonald’s outlet.
Sherwin Caduyac, one of the first diners at the new McDonald’s store, said the fastfood brand has become more accessible to residents in the city’s upland section. "Since the mall opened seven years ago, we have been asking why is there no McDonald’s," said Mr. Caduyac.
Mr. Tan said that since the Philippine McDonald’s operator became fully owned by Filipinos, the store has been aggressive in opening more stores, with about 15 to 20 new outlets each year. "The strategy is to put up more stores in key cities and we have earmarked Cagayan de Oro as one of the growth areas where we can still open more stores [in the near term]," said Mr. Tan.
McDonald’s operates over 300 stores nationwide. McDonald’s SM City Cagayan de Oro has 50 staff members and five managers.
The company is focusing on suiting the palate of domestic consumers, Mr. Tan said.
"Our food line caters to the Filipino taste and now we also cover all market segments," he said. Items unique to Philippine McDonald’s restaurants are spaghetti and fried chicken. - G. P. Alba, BusinessWorld
"We feel that we still need to establish more stores [in Mindanao and] we are grabbing every opportunity that comes," said Luke T. Tan, director for real estate, asset management and franchising of Golden Arches Development Corp.
Mr. Tan visited Cagayan de Oro at the weekend to open the fourth McDonald’s store here, located at the SM City Cagayan de Oro shopping mall. The SM mall has been operating for seven years without a McDonald’s outlet.
Sherwin Caduyac, one of the first diners at the new McDonald’s store, said the fastfood brand has become more accessible to residents in the city’s upland section. "Since the mall opened seven years ago, we have been asking why is there no McDonald’s," said Mr. Caduyac.
Mr. Tan said that since the Philippine McDonald’s operator became fully owned by Filipinos, the store has been aggressive in opening more stores, with about 15 to 20 new outlets each year. "The strategy is to put up more stores in key cities and we have earmarked Cagayan de Oro as one of the growth areas where we can still open more stores [in the near term]," said Mr. Tan.
McDonald’s operates over 300 stores nationwide. McDonald’s SM City Cagayan de Oro has 50 staff members and five managers.
The company is focusing on suiting the palate of domestic consumers, Mr. Tan said.
"Our food line caters to the Filipino taste and now we also cover all market segments," he said. Items unique to Philippine McDonald’s restaurants are spaghetti and fried chicken. - G. P. Alba, BusinessWorld
