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What's your bra color? Facebook females tell all for a cause


In an Internet meme that spread like wildfire on January 7 (January 8 in the Philippines), female Facebook users have been posting the supposed colors of their brassieres in a concerted effort to increase public awareness of breast cancer. It is not yet clear where the meme originated from, nor has its authenticity been positively confirmed. Even more curious is the timing of the event, as Breast Cancer Awareness Month is traditionally commemorated around the world in October. A message has supposedly been circulating around Facebook, which reads: "Something fun is going on. Write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY women no men. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men wonder why the women have a color in their status…LOL!" Many women have enthusiastically joined in, resulting in a flood of status updates that left many users of the social networking site -women as well as men- perplexed and baffled. Witty meme or confusing campaign? "I think this is sad that someone took out the real meaning behind the post to begin with and focused on confusing men. Aren't men confused enough? I know mine is," asked an apparently concerned wife and mother under the username blueeyedpup in response to this blogpost, which is just one of many on the topic. "Any awareness people bring to the subject of cancer in general is a great thing, but for the longest time I had no idea what people were talking about and actually just started to ignore the random color posts people were putting up until I found this link today. So, no I really don't think it helps as much," wrote "Nate" in a reply to this blog. Filipinos join the discussion For their part, Filipino Facebook users have been posting their own critical insights and humorous retorts on GMANews.TV's Facebook fan page. Among one-liner comebacks like "Multicolor!" and "Commando???" are gems of criticism such as the following comment by Kermin F.S.: "I believe it merits a significant amount of doubt... How does this increase awareness of the prevention and support for research into treatments? Of how communities can help support persons with cancer? Of triggering action to increase funding for research, promoting a healthy lifestyle and mindset?" she notes. As of 6pm Philippine time (10am GMT), no group—either directly involved in the international breast cancer community or otherwise—has yet claimed responsibility for the supposed campaign. - GMANews.TV

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