Social media use jumped 82% in a year—Nielsen

The Nielsen Company has just released the results of a worldwide survey indicating that people spend almost six hours a month on social media sites like Facebook and Twitter, an 82 percent increase over the year. The results of the Nielsen survey indicated that people spend over five and a half hours a month on social networking sites such as Twitter and Facebook. The online watchdog also noted that the total traffic to social networking sites increased markedly over the past three years. Included in the survey were the United States, the United Kingdom, Australia, Brazil, Japan, Switzerland, Germany, France, Spain, and Italy. Facebook was the top social networking site, according to Nielsen, with 206.9 million unique visitors or 67 percent of all survey respondents. Users were found to have spent an average of almost six hours per month on the site. - GMANews.TV