Facebook outpaces Yahoo video viewership in US

Online metrics company ComScore.com's latest analysis of online video consumption showed that Facebook videos now have the second largest audience in the US, outranking Yahoo! Sites. ComScore's latest rankings for video consumption in the US showed that Facebook.com has claimed the second spot on the list with 58.6 million unique visitors, up by 20 percent from 46.6 million in July. In contrast, the viewership of Yahoo! Sites slipped by 2 percent over the month, from 55.1 million unique visitors in July to 53.9 million in August. In August, 243.2 million viewing sessions were initiated on Facebook, with the average US user spending 20.5 minutes watching videos. However, despite its slip in rank, Yahoo! Sites continue to engage US viewers more than Facebook, with 31.6 minutes spent on average.

Source: ComScore.com

Google Sites continues to be the top online video destination, driven mostly by traffic to YouTube.com, a Google property. With YouTube, Google Sites continues to stand head and shoulders above the competition. Google amassed over 146 million unique viewers in August, with 1.9 billion viewing sessions and a total of 860 minutes spent per viewer. — GMANews.TV