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GMA hikes lead in Luzon, Mega Manila October TV ratings
GMA Network pulled away further from its closest rival in viewer-rich Luzon and Mega Manila TV ratings this October, according to Nielsen TV Audience Measurement, the more widely recognized ratings service. Based on people data surveyed during the period October 24-31 (based on overnight ratings data), GMA scored 37.4 points in audience share in Mega Manila, up by a huge 8.7 points over ABS-CBNâs 28.7 points. Since August, GMAâs lead over competition in Mega Manila has been on a steady rise. GMA outrated ABS by 6.7 share points in August. Its lead went up to seven points in September, and further to 8.7 points in October. In October, 14 out of the overall top 25 programs were from GMA, with seven of GMAâs primetime offerings making it to the top 10. The stationâs banner newscast, â24 Oras," led all programs and took the top spot, followed by the recently concluded âEndless Love" with Marian Rivera and Dingdong Dantes at No. 2. âIllumina," featuring Rhian Ramos, Jackie Rice, and Aljur Abrenica took the No. 3 spot. The upswing in GMA's lead in television ratings is also evident in Urban Luzon, which comprises 77 percent of the total television households nationwide. From a 0.4-point lead in audience share in July, GMA's lead went up to 2.4 points in August, and to three points in September. In October (October 31 based on overnight ratings), GMA posted 35.9 share points in Urban Luzon, which is 4.7 percentage points higher than its rival's 31.2. Out of the top 30 overall programs in Urban Luzon, 16 were from GMA. The network's programs dominated the top ten:
- â24 Oras" early evening newscast;
- âSurvivor Philippines Celebrity Edition" hosted by Richard Gutierrez;
- âIlumina";
- âGrazilda" led by Glaiza De Castro;
- âEndless Love"; and
- the weekend public affairs program âKapuso Mo Jessica Soho."
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