AgriNurture to supply US market with veggies

AgriNurture Inc., a publicly listed supplier of farm produce, is negotiating with several distributors that will likely export and sell fresh and processed vegetables to Filipino communities in the US. “We might be [in] several Filipino and Asian food stores in the US by the first quarter of 2011," AgriNurture chief financial officer Kenneth Tan said over the weekend. AgriNurture said it would export processed vegetables and high-value products like powdered yam, malunggay or moringa leaves, and saluyot or jute leaves to Asian communities in the US. “We are targeting Asian food stores because most Asian consumers are already accustomed to Filipino raw ingredients. Filipinos also patronize Asian food stores because these have a wider selection of ingredients that are common in Asian cooking," Tan said. AgriNurture noted that the US, China, and Middle East are potential growth markets for the company’s export sales. China, however, is still the biggest market with the greatest potential, Tan said. “China is really the market that we want to penetrate. It needs a huge volume of food imports and the location is strategically close to the Philippines." — JE/VS, GMANews.TV