Yahoo delivers ‘digital newsstand’ for tablets, phones

Jumping on the tablet bandwagon, Internet giant Yahoo has announced Livestand, a digital newsstand that offers content to consumers based on their interests. Launching first for tablets, Livestand from Yahoo will allow publishers and advertisers to distribute content across tablets and mobile phones. Livestand is slated to be available to consumers as iPad and Android tablet applications in the first half of 2011, and as a scalable platform for publishers and advertisers. Mobile phone and browser experiences will follow, as Yahoo delivers purpose-built experiences across a variety of mobile Web entry points. Designed to initially power Yahoo’s digital content library – which includes Sports, News, Finance, Flickr, omg, and the Yahoo Contributor Network – Livestand leverages Yahoo’s strengths in content and personalization and re-imagines them into a new kind of experience for the rapidly growing tablet and mobile phone categories. “Adoption of tablets and mobile phones is exploding, and digital media isn’t keeping up. Consumers can’t find the publications they buy off the newsstand, and publishers and advertisers can’t reach the audiences they want to serve," said Blake Irving, executive vice president and chief product officer for Yahoo. “As the premier digital media company, we’re in a position to meet all of these needs. Livestand is an immersive environment that provides a dynamic and personalized experience for consumers, and a pipeline of fresh and active content for publishers and advertisers." — Newsbytes.ph