Pinoys boast world's highest Facebook penetration

US-based research firm comScore has crowned Filipinos the world’s heaviest users of social media in terms of online penetration among countries around the world. In terms of unique online visitors to Facebook.com, the report found that the Philippines emerged as the top market with nearly 93 percent of its online population visiting the social media site during February 2011. Israel and Turkey followed, both seeing more than 89 percent of their Web populations frequenting the social networking site during the month. Neighboring countries Malaysia and Indonesia were at sixth and seventh places, respectively, with 87.4-percent and with 86.2-percent penetration rates. Last year, comScore also released a study which showed the Philippines as having the highest penetration of social networking usage in the Asia Pacific region with 90 percent of the local Web population burning their time on Facebook. Joe Nguyen, vice president for Southeast Asia at comScore, said in a report that Facebook has also toppled Google as the most common touchpoint for Web users in the Philippines, with local folks spending an average of seven hours per month on the site. The Philippines was not as prominent, however, in the micro-blogging site Twitter as it placed only eighth worldwide in the usage rankings. The Netherlands was the top country in Twitter use. — Newsbytes.ph