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Lady Gaga's 'Gagaville' on Facebook Farmville


What do you get when you cross popular singer-songwriter Lady Gaga with social networking site Facebook's most famous farm? The answer is Gagaville, a team-up with Zynga —the software company behind Farmville— to promote the singer's latest album "Born this Way." “I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before. Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album," Lady Gaga, Stefani Joanne Angelina Germanotta in real life, said on her official website. GagaVille will be a uniquely designed neighboring farm in FarmVille, and will have "colorful crystals, magical unicorns, sheep on motorcycles, and if we can cram it in, some leather and glitter." To be launched on May 17, the first-of-its-kind program gives "little monsters" a first listen to exclusive un-released songs from the upcoming album. The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy. Also, the program reaches across Zynga games and across platforms. Words With Friends, the popular mobile social game available for iPhone, iPad, as well as Android devices, will feature a daily “Words with Gaga" contest, giving players a chance to win Gaga prizes including tickets to an upcoming concert and a signed copy of “Born This Way." Zynga is also rewarding players with limited edition Lady Gaga virtual items on RewardVille.com for them to enjoy across the Zynga games they love to play. “We’re focused on creating cool new ways to entertain and surprise our players," said Owen Van Natta, Zynga’s executive vice president of business. “Our partnership with Lady Gaga offers many new experiences: Exclusive access to music in-game, a mobile contest, a free album bundled with Zynga game card purchases and limited edition virtual items across ten Zynga games. We want to thank Lady Gaga for working with us on this truly great surprise," Van Natta added. The exclusive content will be available from May 17 through to May 26. Visitors to Gagaville can get exclusive access to un-released songs from “Born This Way" every day from May 17 through May 19 by completing quests and unlocking Clear Channel's iHeartRadio player. On May 20, visitors can be the first to listen to a selection of songs from “Born This Way" before the album drops on May 23. Seven lucky players who redeem eligible game cards will win a day on the set of Lady Gaga’s next music video shoot wherever it may be – "whether Cairo, Cleveland, or anywhere in between." Lady Gaga Virtual Items on RewardVille across 10 games are offered for limited edition virtual items inspired by Lady Gaga for the Zynga games like CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars. This is the second time Zynga and Lady Gaga have teamed up. In March 2011, the two entertainment icons teamed up to raise more than $3 million for Japan relief efforts. — TJD, GMA News

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