Filtered By: Scitech
SciTech

Google, OK Go collaborate on interactive online dance video


Now, you can have your personal message interpreted online by a famous band via dance, thanks to an HTML5-based video dance "messenger" —a collaboration between Google and one of the Net's most viral acts to date. The project, dubbed “All Is Not Lost", is a collaboration among Google, the band OK Go, and the dance troupe and choreographers Pilobolus. “You can embed your message in a music video and have the band dance it out. The band and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes and eventually words—and messages you can write yourself," Google Tokyo senior marketing manager Keiko Hirayama said in a blog post. Hirayama added the project has a special significance for the team at Google Japan, who worked on this collaboration alongside OK Go. She said the OK Go band had also suggested using “All is Not Lost" as a message of support to the Japanese people during this difficult time, in the wake of the March 11 quake and tsunami. “This project also has a special significance for the team here at Google Japan, who worked on this collaboration alongside OK Go. In the wake of the devastating Tōhoku earthquake, the band suggested using ‘All is Not Lost’ as a message of support to the Japanese people during this difficult time," she said. One can try typing a message and see the band and dancers in action at the "All is Not Lost" website at the URL allisnotlo.st. Hirayama said “All is Not Lost" is built in HTML5 with Google’s Chrome browser in mind. In the presentation, different shots are rendered in different browser windows that move, re-size and re-align. With HTML5’s canvas technology, she said these videos “are drawn in perfect timing with the music." The OK Go band is known for its creative music videos, including “Here It Goes Again" and “This Too Shall Pass," which Hirayama said have become very popular on video-sharing site YouTube. “We’re excited to collaborate with [OK Go] on another project that finds its natural home on the web," Hirayama said. — TJD, GMA News