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As tribute to Steve Jobs, English fan runs Apple logo-shaped route in Tokyo


Some Apple loyalists were simultaneously shocked and dejected upon hearing the news of Steve Jobs' resignation last week but one fan took the mourning an extra mile further— or an extra 13 miles to be exact. On Saturday, digital media producer Joseph Tame ran a full 21-kilometer route, in the shape of the famous company logo of Apple Inc., down Tokyo's Shibuya and Chiyoda in Japan as a tribute to Jobs, the creative visionary behind Apple's revolutionary devices. “It’s for this that I’d like to personally show my appreciation to Steve for his vision and leadership, which has made a direct positive impact upon my life," Tame said of his admiration of Jobs, detailed through a blog post on his site.

Inspired by the creative work of former Apple CEO Steve Jobs, Japan-based Joseph Tame decided to run around Tokyo tracing a route in the shape of the famous Apple logo. Photo courtesy of Joseph Tame
"His work has also served to revolutionize the mobile phone industry, something that was desperately needed here more than anywhere," he added. Jobs resigned from his Apple CEO post on Thursday after being on medical leave since the start of the year, presumably due to his failing health. Jobs was diagnosed with pancreatic cancer in 2005 and had to undergo a liver transplant in 2009. Unique hobby Running a route in the shape of a popular icon is a unique hobby of Tame. Tame's Saturday morning run spanned central Tokyo, taking him down the western side of the Imperial Palace, across to Roppongi, through Omotesando, and then up to Shinjuku. The leaf part of the logo is located in Kagurazaka, and the start/finish point just by the entrance to Yasukuni Shrine. Hooked on Apple products According to Tame, he was hooked on Apple products after buying his first gadget, a fifth-generation iPod Classic. He then bought a white MacBook in 2007, and then the iPhone when it launched in 2008. "Since then I’ve upgraded every year, paying hefty cancellation fees on old contracts in order to have the latest and greatest," he admitted. "The improvements in the iPhone have enabled me to do more each year …and I’m excited to think of where it might take us in the next 5 years," he added. Guiding him with the run is his cabal of —what else?— Apple iPhones which gave him directions during the run. The phones also recorded his 21.08-kilometer route in 1 hour and 59 minutes through the RunKeeper app. Aside from his media production work, Tame also livestreams for many Tokyo-based charitable events and volunteers as camp counselor, translator, university minibus driver, and security staff. —JMT/VVP, GMA News