Cebu-based startup offers personalized web design

A Filipino graphics design company seeks to bring back the human element in the inexpensive, template-based design industry with its personalized graphic design service through the web. Pinoy Document Company or pindoco.com has partnered with the Cebu Business Incubator for IT (CebuinIT), POW! Designs and DOST-UP Cebu College to create a more streamlined process of offering customized designs. Barry Canton, one of the founders of pindoco.com, mentions that the name was inspired by a 1960 comic character named Pedro Penduko. "He has no special powers but he is resourceful and quick-witted in battling evil forces," Canton said. Thus, the startup company that includes wanted to bring the same sense of resourcefulness by harnessing the power of the internet and streamlining their graphics design service processes through web-based collaboration with their clients. Users who are aiming to have their designs printed only need to present their design concept or requirement and leave the execution to the Pindoco graphic artists. Through their website, you will be able to facilitate the whole design process. You can interact personally wit the graphic artist and make real time design directions and instructions. At first glance, some users might see some similarity with project management systems like Basecamp. Averell Piramdae, a pindoco.com team member, mentions that unlike Basecamp selling the software to other companies, their platform is different since it is basically the personalized graphics design services that they are selling and not the system itself. They also boast of the easy access to the platform making back and forth emailing of revisions and updates a thing of the past. All work progress is said to be accessible and stored in your dashboard. Aside from that, you can easily set appointments with your graphics designer and setup your most convenient time for conferences and calls. "It is as if the designer is right beside you," said Jethro Estimo, one of the pindoco.com team members. At the moment, the startup is serving international customers only for the printing and delivery of the final products. Jeffrey Montecillo, Marketing Specialist of CebuinIT, said that pindoco.com, together with three other startups, is just one of the first batch of incubatees of the business incubator. They are looking forward to the graduation ceremony for the 4 startups within October 2011. — TJD, GMA News