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Nielsen Media: Kris Aquino still top celebrity endorser


TV host and presidential sister Kris Aquino remains the top celebrity endorser in the Philippines, Nielsen Media said. In their third quarter press briefing on Wednesday, Nielsen said its statistics show that from January to June of this year, Aquino remained popular among TV advertisers. Aquino is the youngest sister of President Benigno Simeon Aquino III and daughter of the late President Corazon Cojuangco Aquino. Aquino endorsed a total of 10 brands that cover a wide range of products, from food to clothing to cosmetics. The other celebrities that were found to be top TV endorsers include:

  • John Lloyd Cruz, who endorses eight brands;
  • Carmina Villaroel, Zoren Legaspi, Ryan Agoncillo, Sarah Geronimo, and Vic Sotto, who endorse seven brands each, and
  • Anne Curtis, Marie Lozano, Michael V, and Sharon Cuneta, who endorse six brands each. Nielsen also revealed that personal care products, food, and beverages have the most celebrity endorsement while government agencies and automotive products hardly make use of celebrity presence. - VVP, GMA News